Client: Mack Hall
Project: Brand Refresh
Project: Brand Refresh
Mack Hall is a boutique property consultancy specialising in Perth’s most expensive and exclusive real estate.
Reason for change
There has been significant change in the WA real estate market since Mack Hall first opened for business in 1994. With digital now driving consumer behaviour and new entrants crowding the market, it was time to disrupt the status quo.
Change delivered
DIA Brands' strategy was to make a clean break from the past. An analysis of the Perth real estate market revealed the ideas and thinking needed to build a highly distinctive, premium property brand. The ‘Desirable Properties’ brand idea has created a unique market position for Mack Hall and results show it resonates highly with target consumers.
DIA Brands then created a new brandmark for Mack Hall and redesigned the agency’s entire customer experience across every touch-point.
Not only has the change given Mack Hall maximum visibility across every channel, it has opened doors and seen the agency’s sales preceding the launch break new records.
Services provided
Strategic Advice
Brandmark Design
Press Advertising
Brand Experience Design
Marketing Communications
Signage
Strategic Advice
Brandmark Design
Press Advertising
Brand Experience Design
Marketing Communications
Signage
